Good morning ladies! Rise and shine!!! We hope you are now sitting against the wall of your hometown H&M, sipping on a coffee with double espresso, and feeling oh-so-relaxed that you are one of the first in line for Versace for H&M. If you are reading this blog post after having been posted for more than 1 hour, you may be in a bit of a pickle. Nevertheless, we are here to amuse you in line while you wait to shop the much awaited Versace for H&M collection!
RELATED POST: Versace For H&M: Shopping Tips + Strategies
On the East Coast, nubry editor Britt Hackmann is liveblogging from the Columbus, Ohio store at Easton Town Center. In a few hours, nubry editor Gretchen Hackmann will join Britt here on the liveblog over on the West Coast from San Diego, CA at Fashion Valley.
Together, the two of them should have plenty of stories to share, overheard quotes, and amusing pics of the linegoers. Wherever you may be in the United States right now, we want to see what’s going down at your H&M store, so make sure to tweet us @nubry with your pics and we will try to feature you right here!!!
Until the first update from Columbus, OH make sure to read about last year’s craziness during Lanvin for H&M! Also, check out our Versace for H&M shopping strategies for today here.
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4:30am EST – Britt- Im here at 4:30am and not many cars in the parking lot, but the line is around the corner.
4:35am EST: Britt- May as well use the time! I walk to the front of the store to see the details on the garments in the window.
4:40am EST- Britt – Im sketching out the overnighters. I knew I would find something good! OMG! Someone brought a Missoni for Target bag! Shameless! They must have missed this tweet.
5:00 am EST – Britt
5:18 am EST – Britt: Another embarrassing moment! My friend texts me.
5:30 am EST – Britt: I call my placeholder in line because I am blogging at the front of the store. I hear Only 7ish people have arrived in the last hour.
Update from @_najeema in Boston on Newbury St.
5:40 am EST – Britt The leopard trend made it to the overnighter line.
5:45 am EST – Britt:
6:30 am EST: Britt – We all stand up from the sitting position as we queue up to be wristbanded. I am in Group C… Not bad, but 40 people ahead of me could put me out of business on my picks.
7:22 am EST: Izzy Grinspan from Racked NY gives an update from the 5th Ave store:
This line appears to be almost half men, which gives credence to the age-old saying I just made up, “If you build a hot pink suit, they will come.”
7:25 am EST: Britt – Going to find some coffee in the mall before heading over to see the first person walk in.
7:50 am EST: H&M associate calls out the directions.
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4:59 am PST: Gretchen – Hey Versace crazies! I’m stepping in now for west coast festivities at H&M. Here’s a summary of what’s happened up to now.
3am wake up call, outta the house by 3:45, driving around for 24hr gas stations. Nothin open! Finally, ampm appears in sight and score! I’m out in 3 minutes with a 24 ounce high voltage coffee.
4:15 am PST: Gretchen – pull into the parking lot at a fashion Valley. I see people walking into and out of the mall. Why, I ask…? Upon arrival At H&M entrance no one in sight except the mall cop. He yells to me “Line off-premises until 5am!” I’m like, what!?!? Before turning around I ask him If I can run to line at 5am and try to be first in line. Beyond p*****, he responds. “mam, I will escort you off property if you try to cause trouble. You will anger a lot of people and will cause a fight to break out! You will be arrested if you cause me any trouble!!!”
Wowzers, damn mall cop! I’m just a sweet and innocent young lady 🙂
4:25 am PST: Gretchen – I find the line in the back of the Macy’s parking lot, about 100 people long.
5:15 am PST: Gretchen – I Step outta line to check out the scene. Here’s my line position. OUCHIE!
5:30 am PST: Gretchen – some security guard walks over and tells us that the store opens at 6am now. He’s totally serious and people start freaking out! He also says that there’s about 50 crazies in front of us…at least that’s good line news. We don’t even have wristbands yet, so I’m totally bugging out. I scrabble to liveblog this newfound information…
6:00 am PST: Gretchen – a nice H&M associate hands me a piece of paper outlining the shopping regulations and rules…um hello, old news!!!
6:15 am PST: Gretchen – we just got wristbands! YES!!! Not sure what shopping group I’m in. Where is the leadership here??? I have pink. That’s As much as I can tell you.
7:05 am PST: Gretchen – just talked to Britt who shopped the East coast Versace for H&M collection. She’s long gone and notified me that she acquired a leather jacket, leggings in various colors, the pink dress…and much more. Ahhh Jealous! I have a feeling I’ll be doing even better because I’m at the bigger store. Sorry Britts 😉 a look at Britt’s shopping accomplishments:
7:35 am PST: Gretchen – hilarious that there are #MissoniforTarget luvahs all around the US today who think its cool to flaunt their designer apparel. HELLO! Don’t you know that’s borderline bitchy? We’re not jealous. In fact, I have that blue Missoni for Target puffer. It’s cool on the ski slopes. But not today. Come on! I’m not here decked out in my Lanvin yellow one-shoulder dress that I scored last year. I know better. put it away. Keep on walking….the season is a new and u’ve been left in the last. Whoopsies!
7:50 am PST: Gretchen – sorry ladies, I have to pack away my iPad for now or else I wont be a part of Versace for H&M history. Talk soon! Every woman for herself the morning! GOOD LUCK!!!
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Its Britt now
8:05 am EST: Britt- We enter the store, and since we’re am in group 3, we can only look at the sectioned off Versace for H&M collection and watch all of the hooligans run wild. It is so stressful watching it happen! What if there is nothing left by the time group 3 enters!
8:10 am EST: Britt- Leather jackets are gone, and pleated skirts are gone!
8:20 am EST: Britt- The remaining of the Mens collection is put in with the womens collection.
8:30am EST: Britt – The tension builds as the racks dissapear. The pink dress worn by Donatella floats back and forth from the dressing room and back to being for sale again. This is an item I want!
8:45 am EST: Britt – Finally, my turn! See my purchases in a few minutes…
9:10 am EST: Britt – Departing the store with 6 bags
11:30 am EST: @KentonMagazine tweets and reveals the first… “Versace for H&M jerk”
Note: A Versace for H&M jerk is someone who flaunts their limited edition designer collaboration purchases shortly after the launch.
Ggrllee
Um yes I was first and second in line at Easton mall in Columbus Ohio!
Thhee Gretchen Hackmann
haha! I bet my sister britt saw you then 🙂